i dont think advertising has a part on young people consumin alchol i think its elders
I think advertising has little to do with adoloesent consumption of alcohol. Only because parties, friends, parents and, "herdity" pressure teens to drink or they just have the desire to. I have never heard someone ever say "Oh my look at that sign with the yummy alcohol, I think I'll start drinking now." It's just not something that really influences young adults, In my opinuon.
I don't think that advertising has a lot to do with the teenage drinkers all that much, either. The teenagers that are drawn to drink are so because of others around them, or a longing to be like the older people they admire, and something that seems so fun to their senior might appear to be the best thing to mimic.
I think alcohol advertising DOES play a part in influencing teens. It does it without you knowing it--which makes it even scarier and more dishonest. You see these images all of the time and they get into your head without you ever being aware. I agree with Tiny who says that nobody ever says "Look at the ad with the yummy alcohol"--but unconsciously--we respond.